1997 Partnerships for Networked Consumer Health Information Conference

Summaries of Plenary Sessions and Breakout Sessions

Tools and Toolboxes #3: Let's Make A Deal - Marketing Consumer Health Products to Manage Care

Wednesday, April 16, 1997
2:00 - 3:30 PM

Moderator: Rick Carlson, CEO, HealthMagic, Inc

Speaker: Hugh M. Brownstone, Vice President, Strategic Business Development, IMS America, "The New 800 Pound Gorilla in Health Care"

Speaker: Mary Ann Stump, RN, Senior Vice President for Quality, Outcomes and Consumer Education, BlueCross/BlueShield of Minnesota, "Customerism: Moving Consumers from Medical Recipients to Health Customers"

Speaker: Robert G. Blank, Jr., PhD, Director of Health Content Services, AT&T, "The Intersection of Consumer & Managed Care Priorities"

Speaker: David H. Gustafson, PhD, Professor of Industrial Engineering and Preventive Medicine, University of Wisconsin, "The CHESS Health Education Consortium"

Statement of the Subject

Many managed care firms believe their members are either "patients" or "not-patients." Further, they often view their members as being excessive in their demand for services, and, like health clubs, view their members as "Nice to get involved with that up-front fee, but hope to never see them again." A few managed care firms, and the good news is more, are beginning to change that perspective.

On any given day, only one to one and one-half percent of the population are patients. In any given year, about 10 percent are ever patients (beyond routine office visits, immunizations, school physicals, etc.). Of all the health care provided in this country (including self-care, etc.) about 90 percent occurs outside of the organized professional delivery system. This session will focus on ways in which networked consumer health information (NCHI) and related applications can affect the larger universe of care, including disease management and the pursuit of health.

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