1997 Partnerships for Networked Consumer Health Information Conference

Session Summary: Post-Conference Workshop B

Health Communication on the World Wide Web

Thursday, April 17
9:00-12:00 PM

U.S. Department of Health and Human Services (HHS)
200 Independence Avenue, S.W.
Washington D.C.

Workshop Agenda

This workshop focused on opportunities to strategically use Home Pages, target audiences that can be reached through the World Wide Web, the most effective uses of the Web, and innovations that are feasible with a range of resources.

9:00 - 9:10 Introduction - Elaine Bratic Arkin

9:10 - 9:50 Selecting Target Audiences: Who Can You Expect to Reach? Jim Healy, Porter/Novelli; Jeff Finn, The SPRY Foundation

9:50 - 10:30 Information Exchange: Two Approaches at NIH.

Do-It-Yourself: How NIDDK Handles the Web- Kathy Kranzfelder, NIDDK

Building a Home Page to Serve Multiple Audiences- Cori Vanchieri, Consultant, National Cancer Institute

10:30 - 10:40 Break

10:40 - 11:00 Managing and Marketing: Making It Work - Rick Stout, Prospect Associates

11:00 - 12:00 Opportunities to Expand Reach: Partnerships With the Private Sector...and With Each Other

• Molly Joel Coye, MD, MPH, HealthDesk
• Joel Kahn, MD, InteliHealth
• Mary Jo Deering, PhD, healthfinder, HHS/ODPHP

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